Economy

An easy, powerful, and flexible authoring system for websites that grow with your organization.

Magic
modules

Magic<br>modules

Magic
modules


Each site begins with a bespoke set of beautifully designed modules, created for you by the design studio Linked by Air. These modules have programmatic and interactive intelligence as well as good looks. Your authors combine them in any order to create millions of possible pages. This visual grammar becomes a functional language your website can use for years.

Responsive
layouts

Responsive<br>layouts

Responsive
layouts


Pages automatically optimize themselves for display on smartphones and tablets, and just as important, for use on the go. On desktop, images and layouts stretch to immerse users with the largest displays, while preserving great typography.

Fun and
easy to use

Fun and<br>easy to use

Fun and
easy to use


Economy is powerful, but its interface is beautifully simple and foolproof. With just a couple satisfying gestures you know almost everything you need to create and improve pages. Many users describe a feeling of “flow,” and Economy might be the only content management system that is often called “fun to use.”

Version
history

Version<br>history

Version
history


Economy encourages experimentation and continuous iteration. When content or a site area no longer meets your requirements, improve it. A complete visual history is kept of every page, including an automatic screenshot of each version. All edits are attributed to the user who made them, and a page can be rolled back to any previous version. Drafts can be created which are only visible to staff – not yet to the public.

Bring in
data

Bring in<br>data

Bring in
data


You can craft pages one by one using your flexible kit of magic modules, but sometimes you need a more structured approach to your data. Economy features beautiful indexes and forms that give you access at a glance to all your calendar events, exhibitions, books, products, artworks, artists, users… or almost anything else.
Jul 28

Smart
automation

Smart<br>automation

Smart
automation


Your site can run itself. Pages update automatically to feature the latest Twitter posts, today’s events, upcoming exhibitions, or content relevant to the logged-in user. Use the time you gained to dream up new projects. Or get some fresh air.

Structured
search

Structured<br>search

Structured
search


Your site isn’t an undifferentiated mass of information. A calendar event is different from a book; an artwork page is different from a “visit us” page. Economy’s powerful and beautiful search results present each kind of match in a visual format appropriate to that content and visually prioritize the kinds of content that are most important to your site. Search becomes a first-class way to use your site.

Flawless
image uploads

Flawless<br>image uploads

Flawless
image uploads


Economy features a drag-and-drop upload interface and automatically sizes and prepares your images for the web. Images are optimized for Retina and non-Retina devices, and are dynamically prepared for all the different contexts you use them in your site, not just one or two sizes. You can easily re-use any image you’ve uploaded in the past. Economy can even generate thumbnails for your PDF and Word documents.

Secure
and protected

Secure<br>and protected

Secure
and protected


Economy features secure login for staff, and optionally for end users. Some areas of the site can be password-protected for select user groups, and staff can optionally be granted varying privileges to work on particular areas of the site, or to save only drafts pending review by a content manager. In most Economy sites, every page is protected by SSL encryption.

Integrations

Commerce as content

For sites with e-commerce, Economy has handled shops with as few as ten distinct products, and as many as 40,000. Economy integrates product delivery throughout the site, in addition to a distinct “shop” area. For example, purchasing a printed exhibition catalog is as seamless as reading a text online, and either can be done directly on a relevant exhibition page or blog post. In this way, all the amazing content on your site helps support your sales conversions. At the same time, users will value your physical products for their substance, not only as merchandise. Products are integrated with all other search results. A visible shopping cart appears throughout the site once a user has selected the first product for purchase, and Economy’s checkout flow is best of breed and highly customizable. Economy is a great mobile commerce solution, and can also integrate with an in-store point of sale system for unified inventory management.