Economy

An easy, powerful, and flexible authoring system for websites that grow with your organization.

Magic
modules

Magic<br>modules

Magic
modules


Each site begins with a bespoke set of beautifully designed modules, created for you by the design studio Linked by Air. These modules have programmatic and interactive intelligence as well as good looks. Your authors combine them in any order to create millions of possible pages. This visual grammar becomes a functional language your website can use for years.

Responsive and multi-channel

Responsive and multi-channel

Responsive and multi-channel


Pages automatically optimize themselves for display on smartphones and tablets, and just as important, for use on the go. On desktop, images and layouts stretch to immerse users with the largest displays, while preserving great typography. Economy also drives digital signage and email campaigns, using the same flexible authoring system, design grammar, and content database you already use for the website.

Fun and
easy to use

Fun and<br>easy to use

Fun and
easy to use


Economy is powerful, but its interface is beautifully simple and foolproof. With just a couple satisfying gestures you know almost everything you need to create and improve pages. Many users describe a feeling of “flow,” and Economy might be the only content management system that is often called “fun to use.”

Version
history

Version<br>history

Version
history


Economy encourages experimentation and continuous iteration. When content or a site area no longer meets your requirements, improve it. A complete visual history is kept of every page, including an automatic screenshot of each version. All edits are attributed to the user who made them, and a page can be rolled back to any previous version. Drafts can be created which are only visible to staff – not yet to the public.

Bring in
data

Bring in<br>data

Bring in
data


You can craft pages one by one using your flexible kit of magic modules, but sometimes you need a more structured approach to your data. Economy features beautiful indexes and forms that give you access at a glance to all your calendar events, exhibitions, books, products, artworks, artists, users… or anything else in your organization.
Jan 5

Smart
automation

Smart<br>automation

Smart
automation


Your site can run itself. Pages update automatically to feature the latest Twitter posts, today’s events, upcoming exhibitions, or content relevant to the logged-in user. Use the time you gained to dream up new projects. Or get some fresh air.

Structured
search

Structured<br>search

Structured
search


Your site isn’t an undifferentiated mass of information. A calendar event is different from a book; an artwork page is different from a “visit us” page. Economy’s powerful and beautiful search results present each kind of match in a visual format appropriate to that content and visually prioritize the kinds of content that are most important to your site. Search becomes a first-class way to use your site.

Flawless
image uploads

Flawless<br>image uploads

Flawless
image uploads


Economy features a drag-and-drop upload interface and automatically sizes and prepares your images for the web. Images are optimized for Retina and non-Retina devices, and are dynamically prepared for all the different contexts you use them in your site, not just one or two sizes. You can easily re-use any image you’ve uploaded in the past. Economy can even generate thumbnails for your PDF and Word documents.

Secure
and protected

Secure<br>and protected

Secure
and protected


Economy features secure login for staff, and optionally for end users. Some areas of the site can be password-protected for select user groups, and staff can optionally be granted varying privileges to work on particular areas of the site, or to save only drafts pending review by a content manager. In most Economy sites, every page is protected by SSL encryption.
More features ...

Integrations

Commerce as content

For sites with e-commerce, Economy has handled shops with as few as ten distinct products, and as many as 40,000. Economy integrates product delivery throughout the site, in addition to a distinct “shop” area. For example, purchasing a printed exhibition catalog is as seamless as reading a text online, and either can be done directly on a relevant exhibition page or blog post. In this way, all the amazing content on your site helps support your sales conversions. At the same time, users will value your physical products for their substance, not only as merchandise. Products are integrated with all other search results. A visible shopping cart appears throughout the site once a user has selected the first product for purchase, and Economy’s checkout flow is best of breed and highly customizable. Economy is a great mobile commerce solution, and can also integrate with an in-store point of sale system for unified inventory management.

Engage with your constituents

Salesforce is one powerful way to understand each of your customers, provide them great service, and level them up. When Economy is hosted on Heroku, a Salesforce company, it can be configured for two-way sync with Salesforce. For example, exhibitors applying to The European Fine Art Fair – with 74,000 visitors and 280 art dealers from 22 countries annually – submit their applications and manage every detail of their participation through bespoke interfaces in Economy. VIP art collectors also gain access to a custom portal in Economy. But behind the scenes, Economy draws personalized content, calls to action, and deadlines from Salesforce. User actions on the site, purchases, and user-uploaded content are stored back into Salesforce – where it's integrated with data from ticketing, email, phone, and on-premise systems. Operations staff work through Salesforce, while constituents engage with a highly integrated, design-forward, and flexible Economy site.

Built with Economy

architecture.yale.edu
theshed.org
tefaf.com
theicala.org
salmagundi.skidmore.edu
archive.newmuseum.org
dberke.com
zonebooks.org
ccs.bard.edu
captainandthefox.com
menil.org
tang.skidmore.edu
printedmatter.org
whitney.org
aspenartmuseum.org
newartdealers.org
arch.columbia.edu
arch.columbia.edu/books
amant.org Cultural institution Visit
arch.columbia.edu School Info Visit
arch.columbia.edu/books Publisher Info Visit
Archeology of the Digital ePub series Info
architecture.yale.edu School Info Visit
archive.newmuseum.org Cultural institution Info Visit
art.yale.edu School Info Visit
artasiapacific.com Magazine Info Visit
aspenartmuseum.org Cultural institution Info Visit
Away With Words Social iOS app Info
captainandthefox.com Video Info Visit
ccs.bard.edu School Info Visit
dberke.com Architecture Info Visit
fundacionjumex.com Cultural institution Info Visit
future-expansion.com Architecture Info Visit
greengrassi.com Gallery Info Visit
theicala.org Cultural institution Info Visit
juliakimsmith.com Artist Info Visit
legacycitydesign.org Urban affairs Info
menil.org Cultural institution Info Visit
newartdealers.org Art fair Info
powerhousearts.org Maker space Visit
printedmatter.org Bookstore Info Visit
salmagundi.skidmore.edu Magazine Info Visit
theshed.org Cultural institution Info Visit
tang.skidmore.edu Cultural institution Info Visit
tefaf.com Art fair Visit
welcometocup.org Urban affairs Info Visit
whitney.org Cultural institution Info
yamp.org Living memorial Info Visit
zonebooks.org Publisher Info Visit
Economy has transformed the way we use and think about our website. Its flexibility and ease of use mean that everyone on staff regularly contributes new content to the site, and we’re able to respond to new needs in real time. As a result our site feels like a living part of our organization, not a slick or stilted artifact controlled by a single gatekeeper with technical knowledge. Economy has allowed our small nonprofit to have the online presence of a much larger organization, which in turn has helped us get support from funders and find new project partners and collaborators.
Christine Gaspar, Executive Director, The Center for Urban Pedagogy
Economy allows many contributors within Columbia GSAPP to easily upload and update information, keeping the website constantly relevant and engaging for its visitors. Important news and events are surfaced across the website – and automatically pushed to screen displays throughout GSAPP’s buildings. This has allowed the website to become the primary tool for information-sharing not only with external audiences, but also with the current faculty and students within the school. The flexibility in the system is such that Linked by Air is also able to make adjustments throughout our ongoing relationship, making the site and database grow in functionality as our own needs evolve.
Steffen Boddeker, Senior Director of Communications and Events, Columbia University Graduate School of Architecture, Planning, and Preservation
Economy has enabled us to place and change website content on our own instead of having to rely on outside support. As an organization with a busy public programming schedule, and a website that serves as a public, professional and academic resource – as well as an e-commerce site – this capability has been critical in allowing us to better represent our increasing programs and services. Economy’s flexibility allows us to test out different strategies, both in content as well as how, where, and when it is placed, in order to determine the best ways to communicate with our audience and enhance sales.
Max Schumann, Director, Printed Matter, Inc.
Economy’s magic modules allow us to create new pages and enrich them in an easy, dynamic way. We can choose between different magic modules such as video, publication, blog, and order them however we like and need. We are now more independent to organize new content. This has helped us more than double the number of visitors to the site and decrease the bounce rate by more than half.
Ruth Ovseyevitz, Communications Manager, Fundaciòn Jumex Arte Contemporáneo

Please get in touch to learn more about Economy sites or get a project started:

// Linked by Air
45 Main St, 1010
Brooklyn, NY 11201
www.linkedbyair.net
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